Because a Great Work Culture Pays Off

Building a vibrant workplace culture can be challenging when you’re juggling competing priorities. I’ve been there, and I’m here to help.

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Hi, I’m Shelly Spiegel, a founder, culture architect, and remote work pioneer.

Whether your organization is in-office, hybrid, or fully remote, the stakes are high for getting culture right.

I’ve led three people-first companies, while staying fiercely committed to strong financial results. I launched Sunnyside Up to help small and mid-size organizations elevate their culture, uncover the issues holding them back, and implement practical, immediate solutions.

MORE ABOUT SHELLY

Services

Culture Audit

Culture Transformation

Fully Remote Consulting

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What a People-First Culture Delivers

Shelly led a marketing, tech, and analytics company with:

%

Candidates accepted our job offers

%

New hires came through employee referrals

%

Employees stayed with the company (in 2023)

%

Executive team members had been with the company 8+ years

%

Employees had been with the company 5+ years

%

Employees completed our workplace surveys

*In December 2023, Shelly’s company was purchased by a leading higher education marketing & enrollment agency.

About Sunnyside Up

Sunnyside Up helps small and mid-size organizations build a company where people feel valued, connected, and excited to do their best work. You’ll attract top talent and protect your bottom line — avoiding the steep financial, reputational, and productivity losses from high employee turnover.

We give you the most value for your money. Unlike big consulting companies, we’re a lean team of proven leaders who have actually built and run successful businesses. We know how to turn data and analytics into real-world, practical strategies that can be implemented right away.

Sunnyside Up can help you design your ideal culture. While Shelly was CEO of Fire Engine RED, she received hundreds of heartfelt notes from employees who felt valued and inspired. Check out a small sample of those testimonials below.

"Hot damn, I love this company! It’s fantastic how eager you are to recognize and reward us for working in such a fun environment. I truly love my job for so many reasons, but above all, because we’re free to be as creative as we want — and we’re rewarded for it. So, thanks for hiring me, for paying me to be creative, and for making Fire Engine RED such a fun place to work!”

“As I watch all the camaraderie in the i_voted channel, I can’t help but think how incredible you are at keeping our virtual team connected. Even after all these years, I truly feel in touch with everyone — including those I haven’t met in person — and it reminds me how valuable these interactive chats are. They help build a more cohesive, happy, positive, and productive team. Thank you for always thinking of us and for making every new experience in this virtual environment so unique!”

"What you’ve created is incredible AND unique. You have made elections (and things like health and retirement education) a movement. It’s amazing how Fire Engine RED can feel like a community and not just a company - and we’re VIRTUAL! I’m proud to be a part of a company that actually has a SOUL."

“I feel incredibly lucky to work for someone who truly cares about their employees enough to say, ‘Do what you need to do.’ I’m still processing everything, but it’s comforting to know that the people around me — both in spirit and in presence — share those same values.”

“Being at Fire Engine RED has been the highlight of my career. Just last week, my wife and I were talking about how my time at FER has made such a positive impact on our family. I’m able to spend so much more time with our kids, and the flexible schedule lets us take quick trips during the school year and longer vacations in the summer.”

“I’m back from my family leave and wanted to say a huge thank you for allowing me to spend so much time with our newborn. The weeks we had together as a family were truly invaluable. I’m incredibly grateful for the company's generous family leave policy — it’s such an amazing benefit!”

MORE TESTIMONIALS

Ready to build a work culture that pays off?

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Email

shelly.spiegel@sunnysideupconsulting.com

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LinkedIn

linkedin.com/in/shellyspiegel

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Phone Number

215-913-6066